Jeep x Billy Bass Infomercial

When another agency sold in a Big Game spot centered around Big Mouth Billy Bass, our team was tasked with making it make sense everywhere else and sustaining the conversation beyond the initial launch. We landed on a nostalgic, over-the-top 1990s infomercial that positioned the all-new Cherokee as the “free bonus” that came with purchasing a Billy Bass.

As creative copy lead, I helped shape the concept from its earliest pitch materials through final execution, writing and evolving the script across revisions, collaborating with production and post-production partners, managing legal and product claim integration, and incorporating on-set client feedback.

The final piece successfully translated the larger campaign idea into a new execution that generated positive audience sentiment and received over 700k organic views.

Creative Director / AD: Tim Brothers

Production Company: FreeAge

Producer: Kevin Hock